Dongdaemun Design Plaza: Architectural Wonder in the Heart of Seoul

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Overview

The Dongdaemun Design Plaza (DDP) is a groundbreaking cultural hub in Seoul, opened in 2014. Designed by renowned architect Zaha Hadid, this intricate complex draws inspiration from the natural curves of the Korean landscape, making it a fluid and harmonious blend of art and functionality. Spanning an impressive area of 86,574m², the DDP comprises 15 interconnected buildings that host diverse venues including the Art Hall, Design Museum, and Design Lab. The structure features 3 underground levels and 4 above ground, showcasing the world's largest 3D amorphous design, adorned with over 5,000 uniquely shaped aluminum panels that create a futuristic aesthetic. Visitors can enjoy the vibrant rooftop park, delightful restaurants, and historic remnants of the ancient Seoul fortress, all while immersing themselves in the dynamic cultural scene through various exhibitions and events.

Photo of Dongdaemun Design Plaza
Photo of Dongdaemun Design Plaza
Photo of Dongdaemun Design Plaza
Photo of Dongdaemun Design Plaza
Opening hours
  • Sunday 10:00 - 20:00
  • Monday 10:00 - 20:00
  • Tuesday 10:00 - 20:00
  • Wednesday 10:00 - 20:00
  • Thursday 10:00 - 20:00
  • Friday 10:00 - 20:00
  • Saturday 10:00 - 20:00

Open 24/7

Contact Info
  • Address281 Eulji-ro, Jung District, Seoul, South Korea
  • Phone+82 2-2153-0000

Reviews

Jason Kim
South Korea
5
This unique building appears interesting during the day, but it truly comes to life after dark. In December, they had a light show projected onto the structure every night for two hours. It was nothing short of spectacular!
Clara Garrison
Italy
5
The Dongdaemun Design Plaza is stunning at night, illuminated by beautiful lights. We explored the interactive exhibits, though I felt my daughters were a bit too old for it. It seems more suited to younger children, but it appeared enjoyable.
Samuel Morton
Canada
5
The DDP features modern artistic buildings and excellent exhibits. We had a great time there. There are free activities available, but we also attended the paid Immersive K show, which is definitely worth the visit. The digital art showcased is incredibly beautiful and narrates the stories behind the artworks.
Lara Martin
United States
4
This location is fantastic for photography due to its stunning architecture! Occasionally, there’s a projection show at the entrance, which is quite fascinating. I didn’t stay for long as it’s mainly a photo opportunity, and there’s not much else to do.
Katie Lee
United Kingdom
4
The Dongdaemun Design Plaza is a super modern museum-like site to check out during your stay in Seoul. It features shops and temporary exhibitions. The architecture is quite impressive and convenient to reach from the metro. While it’s mostly about the architecture, if you’re in the vicinity, it’s worth stopping by!