Welcome to Mercato Nuovo in Florence

Overview

Mercato Nuovo, often referred to as the Straw Market, is situated in the heart of Florence, carrying a legacy that dates back to the 11th century. This covered market has become a pillar of the city's cultural heritage, featuring stalls that offer a myriad of traditional goods, a nod to its historical roots. Named for the straw that was once a mainstay of its offerings, the market replaced the older Mercato Vecchio, seamlessly blending history with modern-day commerce. Visitors can admire its stunning loggia, characterized by grand arched openings leading into the bustling market hall. One of the focal points of the Mercato Nuovo is the iconic Fontana del Porcellino, a charming bronze statue of a wild boar, where visitors partake in the time-honored tradition of rubbing its nose for good fortune. Beneath the loggia, a distinct circular pattern reminiscent of a medieval Carroccio symbolizes its historical significance as a gathering place. With its rich historical tapestry and lively atmosphere, Mercato Nuovo stands as a must-visit landmark in Florence, beckoning travelers to explore its vibrant surroundings and unique offerings.